Top 10 News
Week of Apr 27, 2026

Google Click Through Rates Improving For Organic Results With AI Overviews
Google may be doing something right with improving the click-through rates from the organic search results page that contain AI Overviews. An update report shows the CTR is improving, after numerous times showing the CTR has been declining.
AI Summary
Google Click Through Rates Improving For Organic Results With AI Overviews

Search News Buzz Video Recap: Heated Google Ranking Volatility, Commodity Content, Getting SEO Right, Search Ads
This week, we covered new heated Google search ranking volatility. Google's Danny Sullivan spoke about commodity versus non-commodity content. Google now wont use spam reports with personality identifiable...
AI Summary
Search News Buzz Video Recap: Heated Google Ranking Volatility, Commodity Content, Getting SEO Right, Search Ads

Liz Reid Of Google Interviewed By Bloomberg On Google Search & AI
Here is another interview from Google's head of search, Liz Reid. This one was done on the Odd Lots Bloomberg podcast and is titled "Google's Liz Reid on Who Will Own Search in a World of AI."
AI Summary
Liz Reid Of Google Interviewed By Bloomberg On Google Search & AI

Google To Fix AI Mode Bug Where It Changes Title Links
Google is working to fix a bug in AI Mode where it is changing the title links and citations. This bug was spotted by Lily Ray who wrote on X, "Google is changing title links / citations in AI Mode - just the name of the person, with a link to the place they were mentioned."
AI Summary
Google To Fix AI Mode Bug Where It Changes Title Links

Google Tests AI Label On Search Ads
Google is testing adding an AI label to some of the search ads, the sponsored results, within the search results. Clicking on the AI label does nothing, according to Brodie Clark who spotted this.

Google Ads Confirms Demand Gen Image Ads Approval Delays
Google's Ginny Marvin, the Ads Liaison, has confirmed there are delays for some Demand Gen Image ads to be approved. Some of these delays are several days pending, not hours, but several days.
AI Summary
Google Ads Confirms Demand Gen Image Ads Approval Delays

Bing Tests Less Clickable Links In Copilot Search Results
Microsoft Bing is testing making the links within the AI results, the Copilot Search results, less clickable. Typically, the whole line of text is clickable to the citation but here, Bing is testing only linking the citation mark at the end.
AI Summary
Bing Tests Less Clickable Links In Copilot Search Results

Google On Publishing Commodity Content
Danny Sullivan from Google spoke at the Google Search Central event in Toronto a couple of days ago and a few of his slides spoke about it is important to produce "unique, authentic and non-commodity content." And then Sullivan dug into what commodity content is.

Agentic Engine Optimization (AEO)
Kaum hat sich der Begriff der GEO etabliert, könnte schon wieder eine neue Abkürzung für Aufsehen sorgen: AEO. Die Abkürzung steht für Agentic Engine Optimization.

Google: Liz Reid sieht AI Slop nicht als neues Problem
Liz Reid von Google sieht AI Slop nicht als grundlegend neues Problem. Spam habe es schon immer gegeben. Der Wert der Suche-Klicks steige durch KI. So gebe es zum Beispiel weniger Bounce Clicks.