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Google Click Through Rates Improving For Organic Results With AI Overviews
Google may be doing something right with improving the click-through rates from the organic search results page that contain AI Overviews. An update report shows the CTR is improving, after numerous times showing the CTR has been declining.
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Google Click Through Rates Improving For Organic Results With AI Overviews

Google Ads Confirms Demand Gen Image Ads Approval Delays
Google's Ginny Marvin, the Ads Liaison, has confirmed there are delays for some Demand Gen Image ads to be approved. Some of these delays are several days pending, not hours, but several days.
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Google Ads Confirms Demand Gen Image Ads Approval Delays

Bing Tests Less Clickable Links In Copilot Search Results
Microsoft Bing is testing making the links within the AI results, the Copilot Search results, less clickable. Typically, the whole line of text is clickable to the citation but here, Bing is testing only linking the citation mark at the end.
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Bing Tests Less Clickable Links In Copilot Search Results

Google Tests AI Label On Search Ads
Google is testing adding an AI label to some of the search ads, the sponsored results, within the search results. Clicking on the AI label does nothing, according to Brodie Clark who spotted this.

Google Maps Video Editing Within Google App
Google now lets you edit videos within your Google Business Profiles, directly in the Google app. There are basic editing tools, probably more than most businesses require, to update and edit the videos that they want to show in Google Maps and Google Search.

Google for Jobs: Search Console zeigt wieder Impressionen und Klicks an
Nachdem in der Google Search Console vorübergehend keine Impressionen und Klicks aus Google for Jobs ausgewiesen wurden, kommen jetzt wieder Daten rein.
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Google for Jobs: Search Console zeigt wieder Impressionen und Klicks an

17 Inhalte, die im Google-Zero-Click-Zeitalter weiter Klicks bringen
Es gibt verschiedene Arten von Inhalten, die trotz KI auch weiterhin Klicks aus der Suche bringen werden. Wichtig dabei ist, dass die Inhalte spezifisch sind und sich nicht ohne Weiteres durch die KI kopieren lassen.
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17 Inhalte, die im Google-Zero-Click-Zeitalter weiter Klicks bringen

IBM stellt GEO-Playbook mit 12 Punkten vor
IBM hat ein GEO-Playbook vorgestellt: Es geht um 12 Punkte, auf die Unternehmen achten müssen, um in der KI sichtbar zu sein.

Will adding FAQ Content to Footer Copy Improve Organic Traffic?
Product listing pages (PLPs) sit at the core of most ecommerce SEO strategies. They are responsible for capturing high-intent category traffic, but they often rely heavily on product grids, filters, and minimal supporting content. While these elements help users navigate, they do not always provide search engines with enough contextual information to fully understand the breadth of queries a page should rank for.

Search News Buzz Video Recap: Heated Google Ranking Volatility, Commodity Content, Getting SEO Right, Search Ads
This week, we covered new heated Google search ranking volatility. Google's Danny Sullivan spoke about commodity versus non-commodity content. Google now wont use spam reports with personality identifiable...
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Search News Buzz Video Recap: Heated Google Ranking Volatility, Commodity Content, Getting SEO Right, Search Ads

Liz Reid Of Google Interviewed By Bloomberg On Google Search & AI
Here is another interview from Google's head of search, Liz Reid. This one was done on the Odd Lots Bloomberg podcast and is titled "Google's Liz Reid on Who Will Own Search in a World of AI."
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Liz Reid Of Google Interviewed By Bloomberg On Google Search & AI

Google To Fix AI Mode Bug Where It Changes Title Links
Google is working to fix a bug in AI Mode where it is changing the title links and citations. This bug was spotted by Lily Ray who wrote on X, "Google is changing title links / citations in AI Mode - just the name of the person, with a link to the place they were mentioned."
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Google To Fix AI Mode Bug Where It Changes Title Links

New: Google Won't Use Spam Reports With Personally Identifying Information
A couple of weeks ago, Google stunned many by saying that they updated their spam report to pass along all information to the site that you enter in the spam report. There was a lot of backlash to that and Google reverted, now saying if there is personally identifying information, it won't process the spam report at all.
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New: Google Won't Use Spam Reports With Personally Identifying Information

Google Testing Audio Overviews In The Wild (Not Just In Labs)
About a year ago, Google announced you can opt in, within Search Labs, to see Audio Overviews within the Google Search results. But now, I saw two different people say they saw it without opting into the experiment. So Google may be testing this in the wild.
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Google Testing Audio Overviews In The Wild (Not Just In Labs)

Google Business Profiles Sorts Photos By Most Recent
Google Business Profiles lets you upload photos of your business to your Business Profile. Those photos can be viewed on Google Search and Google Maps. And now, these photos are reportedly sorted by most recently uploaded.
Office Hours: B2B Storytelling: How to Make Your Brand Their Favorite
“What’s the best Disney movie of all time?” Before you answer — you’re already proving the point. In this episode of SparkToro Office Hours from a few years back, Jay Acunzo breaks down one of the most important (and most ignored) truths in B2B storytelling: people don’t choose what’s objectively best. They choose what feels like their favorite. A lot…
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Office Hours: B2B Storytelling: How to Make Your Brand Their Favorite

Google: Liz Reid sieht AI Slop nicht als neues Problem
Liz Reid von Google sieht AI Slop nicht als grundlegend neues Problem. Spam habe es schon immer gegeben. Der Wert der Suche-Klicks steige durch KI. So gebe es zum Beispiel weniger Bounce Clicks.

3 easy ways to shop for spring with Google
Here are three Google Search and Shopping tools that can help you shop for spring fashion.

Capris, bright makeup and more trending spring style searches
Take a look at Google’s trending fashion and beauty searches for spring 2026, including capris, blue mascara, French tips and more.
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Capris, bright makeup and more trending spring style searches

Google On Publishing Commodity Content
Danny Sullivan from Google spoke at the Google Search Central event in Toronto a couple of days ago and a few of his slides spoke about it is important to produce "unique, authentic and non-commodity content." And then Sullivan dug into what commodity content is.
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